I’ve been very drawn to companies where there was a commitment to sustainability, there was a commitment to ethical practices, there was a commitment to responsible mining. All those things that contribute to making the world better. Trying to tell their story and engaging in creative ways with the culture to bring those stories to the population.

—Sally Morrison

Sally Morrison does not make jewelry, and yet for the past 16 years, she has been using her passion and creativity to shape the world of diamonds, gold, and precious gemstones. In 2002, Sally left the world of film marketing to join JWT as director of the Diamond Information Center where she worked on DeBeers’ A Diamond Is Forever campaign. And from there went on to become Chief Marketing Officer of Forevermark.

She leveraged her celebrity connections to bridge new relationships between jewelry and Hollywood. She arranged multiple trips to Africa with influencers to show them the supply chain and mining process, in an effort to bring these stories back to consumers here in the US.

She coordinated and hosted parties during Awards seasons and orchestrated creative celebrity collaborations. All bringing new attention and desire for the stones, metals and designs she showcased.

But for Sally, her work in this industry has always been about more than increasing the bottom line. Her passion for sustainability and social development allowed her to seek out and amplify these stories along the way.

This video tells the story of Sally Morrison’s contribution to the jewelry industry. We filmed it on location at Sally’s home, and it was shown as part of the 16th Annual GEM Awards. At the gala, Sally Morrison received the GEM Award for Lifetime Achievement. She was introduced by designer Pamela Love.